Best Practices

 

Beyond the Printed Newspaper, Part 4 in a Series

In the previous 3 editions of "Beyond the Printed Newspaper," we examined how full-content digital newspaper replicas work as an indispensible tool for job seekers, house hunters, foodies and entertainment enthusiasts, individuals with disabilities, and those looking to create a more sustainable living environment.

In this final issue, we will take a closer look at how these digital replicas can turn global information into business opportunities by helping companies and consultants discover new sales and partnering opportunities, monitor customers, research competitors and analyze markets.

Creating a competitive advantage in problematic economic times

The current financial crisis has without question, left many business and organizations hopeful for better days ahead. While some of these businesses continue to struggle, others have mitigated these challenging circumstances by remaining proactive, exploring alternatives and leveraging intelligent business tools in an effort to generate sales and partnering opportunities while staying in tune with customers, competitors and markets.

One such proactive measure has been the use of full-content digital newspaper and magazine replicas into daily business practice. As a tool, these replicas easily enable executives and managers to read about different perspectives on global and local markets, get in-depth news on specific industries from experts around the world as well as allowing them to gain perspective by reading diverse world reactions to business news and trends.

While some organizations struggle, relying solely on limited website content of newspapers and magazines, resourceful businesses have discovered that a clear competitive advantage can be gained by subscribing to services that give them access to all the news that matters to them.

"In my work, I need to know what is happening around the world to prepare for conference calls and meetings with global partners, government officials and clients. I just returned from 2 weeks in Belfast, London and Nairobi where I was able to monitor hundreds of full-content digital newspaper replicas. That not only ensured that I had access to news critical to my business; it also kept me in touch with home.” Charles Kelly, President, The Cascadia Institute

Monitor customers, research competitors and analyze markets

According to Angela Kangiser, president of the business and market intelligence research firm, Online Business Research, there is indeed tremendous potential in reading full-content publications when it comes to investigating where competitors are based and where they conduct the majority of their business.

According to Kangiser, “Quite often, regional newspapers and journals conduct in-depth interviews with CEOs and other company executives, and provide up-to-date company news coverage.” “Local press,” Kangiser states, “can offer windows of opportunity to peer into your competitor’s business.”

When all is said and done, it’s the information pertaining to the needs of particular businesses, economic sectors or industries, that helps create the edge needed to carefully tread the uncertain waters of the current economic climate. Quite simply, full-content digital replicas, both locally and internationally, provide businesses and organizations with information that can affect their bottom lines.

Library PressDisplay, a standard at over 3,000 libraries worldwide, is the largest online newspaper and magazine kiosk in the world, offering instant access to over 1,700 full-content publications from 92 countries. For more information and your free trial, please e-mail NewspaperDirect at libraries@newspaperdirect.com.