Do you want to pull more people into your building, improve their user experience, and increase your circulation? One way to accomplish all those goals is through "merchandising."
There's a lot of science and psychology in the retail merchandising world that can actually benefit both public and academic libraries. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively. She'll share professional-level tips and lots of photographic examples of great (and not-so-great) merchandising from libraries around the world. Here's what you'll learn in this fast-paced, super-visual webinar:
- Why merchandising starts outside of the building
- The difference between creating displays and doing merchandising
- Strategies for increasing library usage and circulation
- Simple, inexpensive, yet effective ways to improve your physical spaces
- How merchandising, signage, and space design affect the user experience (UX)
Increasing Library Usage Through Strategic Merchandising
Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 24 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word, and is an active member of the New Jersey Library Association.