You’ve segmented your target audiences and outlined your projects. You’ve chosen your overall strategies, set quantifiable goals, and determined specific tactics. Now it’s time for the vital step of writing messages that your targets will respond to. During this deep dive into wordsmithery, you’ll learn how to combine the art of language and the science of psychology to craft effective marketing communications for your library. But this session will not be dry—expect interaction and laughter! We’ll include writing practice and evaluation (but no sentence diagramming, promise!).


With the knowledge you gain during this session, you’ll be better prepared to create:

  • Compelling value statements
  • Media soundbites
  • Fundraising appeals
  • Brochure text
  • Elevator speeches
  • Web copy
  • Email subject lines
  • Social media posts
  • Better press releases


This fun, enlightening presentation includes audience interaction, critical thinking and message assessment, and individual writing practice.

The Art and Science of Marketing Communications for Libraries

  • Kathy Dempsey wrote the how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 26 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word, and is a member of the New Jersey Library Association. She's the Founding Chair of the popular Library Marketing and Communications Conference.