Classic elevator speeches are 2- or 3-sentence statements that pack a punch. Today, people also refer to them as “value statements” or “soundbites.” When you have just a moment to make an important point, you must use it wisely. During this webinar, Kathy Dempsey will teach you how to speak efficiently and effectively, so you’ll be ready for situations like these:
Someone asks, "Why do libraries still matter when everything is online?"
You need to convince a stakeholder or politician to increase funding.
People ask what you do all day besides read and refill photocopy paper.
You need to talk with nonusers without becoming defensive.
Once you learn the strategy for choosing just the right words, you can write an elevator speech for every question and occasion, so you'll always be ready with the perfect comeback!
Using an Elevator Speech to Prove Your Value
Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 24 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word, and is an active member of the New Jersey Library Association.