You’re trying to plan programs and services, and you’re frustrated. You feel like no matter what you offer, people just don’t hear you, don’t attend events, don’t take advantage of your services. So, what can you do? You plan a strategic survey to find out exactly what people in your service area want and need.
However, if you don’t write questions properly, you won’t get actionable data. In this session, you’ll learn how to write effective questions, without library lingo. (FYI, it will not cover survey software or assessment; it focuses on planning.) In addition to wordsmithing tips, this webinar will touch on how to distribute surveys to get good response rates.
Don’t Guess what People Want: Design Good Surveys to Find Out
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 30 years. She's a member of the New Jersey Library Association and Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven likes to sprinkle her presentations with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring, and that "marketing" is a dirty word.
