You tirelessly promote your library's programs, services, and value. But despite all your marketing efforts, some people still don't understand or engage with the library. What's going on? This session will explore a different approach, based on relationships and partnerships, that can inspire community members to become highly engaged participants and advocates for the library.
You will learn to:
• Define what it means to shift from promotion to engagement
• Understand how sharing power with partners can transform perceptions of the library
• Apply strategies for developing relationships that lead to awareness and advocacy
Engagement Beats Promotion: Using Partnerships to Raise Awareness
$25 per person for 4+registrations
Dr. Audrey Barbakoff is the CEO of Co/Lab Capacity, which helps libraries grow and develop through community-centered consulting. She brings more than a decade of experience in public library leadership and innovation rooted in community engagement. In addition to her MLIS she holds a doctorate in organizational change and leadership; her research focused on building capacity for equity, diversity, and inclusion in public libraries through community-led planning. Her contributions have been recognized by Library Journal Mover & Shakers, Urban Libraries Council Top Innovators, the Kitsap Peninsula Business Journal “20 Under 40” and the Freedom to Read Foundation.
