Do you wish your library's expensive, carefully curated collection would get more usage? Do you struggle to effectively promote it, especially the invisible electronic resources?
This practical session will show you how to go beyond basic book displays and social media posts. It will explain best practices in promoting both print and electronic materials in order to increase awareness and usage. Nationally known marketing maven Kathy Dempsey will show you how to craft messages about the benefits of using all sorts of library materials. She’ll also talk about placing messages both inside and outside of your library.
Dempsey’s entertaining talk will also touch on content marketing, cross-promotion, and merchandising techniques to boost circulation. You’ll see many colorful images of great signage and merchandising from libraries around the world to inspire your work.
LEVEL: INTERMEDIATE.
If You Bought It, Flaunt It! How to Promote Your Collections to Increase Usage
$25 per person for 4+registrations
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 30 years and is Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven likes to sprinkle her presentations with humor to make marketing concepts more interesting and accessible.
