Librarians spend plenty of time developing their collections, but not much time promoting them. Why? Collections are the mainstays, and one of the most expensive parts, of libraries.
This practical session will show you how to go beyond basic book displays and social media posts. It will explain best practices in promoting both print and electronic materials in order to increase awareness and usage. Nationally-known marketing maven Kathy Dempsey will show you how to craft messages about the benefits of using all sorts of library materials. She’ll also talk about placing messages both inside and outside of your library.
Kathy’s entertaining talk will also highlight merchandising techniques that can boost circulation. You’ll see many colorful images of great signage and merchandising from libraries around the world to inspire your work. LEVEL: INTERMEDIATE
If You Bought It, Flaunt It: Promote Your Collections to Increase Usage
$25 per person for 4+registrations
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy was the editor of Marketing Library Services newsletter for 30 years and was Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
