Librarians spend plenty of time developing their collections, but not much time promoting them. Why? Collections are the foundations, and one of the most expensive parts, of libraries.
This practical session will show you how to go beyond basic book displays and social media posts. It will explain best practices in promoting both print and electronic materials in order to increase awareness and usage. Listeners will learn:
• What WIIFM means and why it's so important
• How to craft messages about the benefits of library usage
• Proven practices for placing messages inside and outside your library
• Merchandising techniques that can boost circulation
• You’ll see many colorful images of great signage and merchandising from libraries around the country to inspire your own work.
If You Bought It, Flaunt It: Promote Your Collections to Increase Usage
Kathy Dempsey has been in the library industry since 1986, working in public and academic libraries, running industry publications, organizing conferences, and teaching librarians about marketing and communications via her consultancy, Libraries Are Essential. Kathy has been giving face-to-face talks since the 1990s and has been presenting webinars since the platforms became popular. She also has a class available on Niche Academy, Library Marketing Made Easy. Find her at www.linkedin.com/in/kathydempsey.
$49 per license, $25 if purchasing 4 or more
