Email newsletters are among the most effective tools libraries have for staying connected with their patrons. This webinar will explore how to improve your email newsletters for clarity, readability, and most importantly, patron responsiveness.
The primary focus will be on crafting newsletters that truly hold the reader’s attention. We’ll dive into best practices that will encourage engagement and keep your patrons well-informed. The presenter will evaluate various newsletters to highlight important points.
You'll also learn:
- Practical strategies for building and maintaining your subscriber list
- Simple ways to track performance so you can understand what’s working (and what’s not)
- Actions you can implement right away
- This session will give you a solid foundation and the confidence to take your e-newsletters to the next level
Improving Your Newsletters to Enhance Patrons' Connections to Your Library
$25 per person for 4+licenses
Presenter: Deb Marett has been the Public Information Coordinator at Milwaukee County Federated Library System since 2021. Previously, she worked as a marketing manager and freelance consultant in the B2B and travel and tourism industries. In 2025, she led a statewide initiative to advocate for the IMLS federal agency, which had been shuttered by executive order. She is also an adjunct professor at Gateway Technical College, focusing on improving reading and study skills for students who need increased literacy to succeed in their college courses.
$49 per license, $25 if purchasing 4 or more
