How do patrons see your library’s signage? Does it truly address their needs? This session will look critically at many types of library signs and review their positive and negative aspects. We will discuss how to conduct a signage audit, and cover the importance of library branding. This session also addresses customer service issues related to signage.
Here's what participants will learn to do:
• Critically evaluate library signage, considering the patrons' POV
• Identify common signage mistakes
• Conduct a signage audit for clarity, consistency, and effectiveness
• Understand how signage serves as an extension of library branding, and why consistent messaging is crucial
• Recognize signage’s role in addressing patron needs and hear how it can be used to enhance service
• Apply best practices for creating effective signage
• Use online tools and resources to help improve your own signage
Library Signage: The Good, The Bad, and the Ugly
$25 per person for 4+registrations
Dr. Curtis Rogers is a library consultant with over 35 years of experience in the library and information science field. He has worked at Union Carnegie Library and Charleston County Public Library, and he retired as Communications Director of the South Carolina State Library. He has taught at the University of South Carolina's School of Library and Information Science. Dr. Rogers holds a B.A. in Geography, an M.L.I.S., and a Doctorate in Curriculum and Instruction from USC. He has served in leadership roles with the SC Library Association, the Library Marketing and Communications Conference, and ALA Core Library Consultants group.
