Customer service and library signage go hand in hand. How do patrons see your library’s signage, and does it address appropriate customer needs? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. This session also addresses customer service issues related to signage. Online resources and opportunities for Q&A and discussion will be provided.
- Understand the Role of Signage in Customer Service: Participants will recognize how library signage impacts patrons' experience and overall satisfaction.
- Critically Evaluate Library Signage: Participants will learn to assess library signage by examining real-life examples of both effective and ineffective signs.
- Identify Common Signage Mistakes: Participants will be able to identify and avoid common signage errors that can confuse or frustrate patrons.
- Learn How to Conduct a Signage Audit: Participants will learn to systematically review their library’s signage for clarity, consistency, and effectiveness.
- Explore the Importance of Library Branding in Signage: Participants will understand how signage serves as an extension of library branding and why consistent messaging is crucial.
- Address Customer Service Issues Related to Signage: Participants will recognize signage’s role in addressing patron needs and how it can be used to enhance service.
- Apply Best Practices for Creating Effective Signage: Participants will learn design and messaging best practices to ensure their signs communicate clearly and professionally.
- Utilize Online Resources for Further Improvement: Participants will explore online tools and resources to help improve or design better signage.
Library Signage: The Good, The Bad, and the Ugly
$25 per person for 4+registrations
Dr. Curtis Rogers is a library consultant with over 35 years of experience in the library and information science field. Curtis worked at Union Carnegie Library, Charleston County Public Library, and retired as Communications Director of the South Carolina State Library. He taught at the University of South Carolina’s School of Library and Information Science. Curtis holds a BA in Geography, and MLIS, and a Doctorate in Curriculum and Instruction from USC. He served in leadership roles with the SC Library Association, the Library Marketing and Communications Conference, and ALA Core Library Consultants Group.
