Many libraries have no budget dedicated to marketing, and that's not healthy for ourfield. Our competitors (Amazon, streaming services, local-event organizers,entertainment complexes) advertise a lot, which keeps them top-of-mind for potentialusers. Libraries, on the other hand ...So if your administrators won't allocate a respectable amount of money to promote yourproducts and services, how can you convince them to change their minds? Afterdiscussing this challenge with countless colleagues, marketing-communications mavenKathy Dempsey has assembled a list of 20 actions you can take to get your bosses'buy-in and financial support for marketing and promotion. Register to learn:
- What you and your boss need to understand about each other's positions
- How to explain that "marketing" probably isn't what they think it is
- What sort of data is useful to track and present to make your case
- Words and phrases that can increase your chances of success
- How LinkedIn and networking can help
This information can help you reach the right mindset for these conversations, and will help you prepare the data and the words necessary to build the buy-in to move your initiative forward.
No Buy-In or Budget for Marketing? Here Are 20 Things You Can Do to Change That!
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Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years and was formerly editor-in-chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference.
$49 per license, $25 if purchasing 4 or more
