Plan a Campaign to Draw People Back into Your Libraries
Many libraries have had to change their hours and their services numerous times during the past couple of years. This has led to public confusion about when and if you’re open, and what’s available now. This session will show you how to plan communications that will draw people back into your buildings. It’s useful not only for post-pandemic outreach needs, but also for reconnecting with lapsed cardholders, hosting special events, hyping post-renovation re-openings, etc.
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
In this session, you’ll learn:
- How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
- How and where to place your messages to reach everyone
- How to construct a simple marketing plan for a re-opening campaign
- Some bonus ideas for attracting attention outside of your building
Marketing communications maven Kathy Dempsey will help you to welcome people back into your buildings with outreach messages that are creative and attention-getting, as well as thoughtful and reassuring.
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 27 years and was Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference and serves on the Executive Board of LibraryLink New Jersey, a statewide cooperative. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.