There's a lot of science and psychology from the retail merchandising world that can benefit your library. Merchandising your spaces can re-invigorate your everyday displays and signage and increase your usage statistics. Trying it is quick and inexpensive. In this webinar, you’ll learn how merchandising differs from ordinary book displays. Through pro tips and lots of photographic examples, you will:
• Understand how the magic of merchandising can increase library usage and circulation.
• Realize what turns people off and keeps them from entering your building.
• View photos of great (and not-so-great) merchandising from libraries around the U.S. and beyond.
• Realize how merchandising, signage, and displays affect the user experience (UX).
** Please Note: This session is not geared toward ideas about what to display. Instead, it's about the strategies behind good displays, signage, and promotion. LEVEL: BASIC
Try Strategic Merchandising to Pump Up Library Usage
$25 per person for 4+registrations
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy was the editor of Marketing Library Services newsletter for 30 years and was Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
