Are you tired of sending press releases that don’t get picked up by the media? You’ll want to identify the reasons: Is your writing sub-par? Is your timing off? Are you sending the right information to the right outlets?

To learn how to successfully get the media to help you spread your library’s news, sign up for this webinar with Kathy Dempsey. She’s not only a library marketing maven; she’s also a member of the media who’s gotten thousands of press releases during her professional lifetime. This webinar will cover these topics:

• Writing and proofreading basics

• Press release templates

• Being newsworthy

• Forming media relationships and partnerships

• Sending Press Releases and graphics; following up

• Print vs. digital work

Stop wasting precious time working on Press Releases that won’t get picked up. Learn the Who, What, Where and Why of reaching editors effectively. LEVEL: INTERMEDIATE

Stress Management for Library Staff: Real Tools for Work and Life Balance

  • As a trainer, speaker, author, and consultant, Dr. Steve Albrecht is internationally known for his expertise in high-risk HR issues. He specializes in workplace and school violence awareness and crisis response programs for private-sector firms, municipal and state government, K-12 schools, and colleges and universities.

    In 1994, Dr. Albrecht co-wrote Ticking Bombs: Defusing Violence in the Workplace, one of the first business books on workplace violence. Besides his work as a conference presenter and keynote speaker, he appears in the media and on the Internet, as a source on workplace violence, security, and crime. His 21 business and police books include Library Security; Tough Training Topics; Added Value Negotiating; Service, Service, Service!; and Fear and Violence on the Job.

    He holds a doctoral degree in Business Administration (D.B.A.), an M.A. in Security Management, a B.A. in English, and a B.S. in Psychology. He is board certified in HR, security management, employee coaching, and threat assessment.


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