Tired of Hearing, “I didn’t know the library did that”? Here’s Your Fix!
If you're tired of hearing people say, "I didn't know the library did that!" then you could use a Communication Plan. These follow marketing plans, and they lay out the nitty-gritty—exactly who you're targeting, the precise messages you'll use, the delivery method, and the timing. Marketing Communication Plans are what bring your intentions to fruition. Furthermore, creating an over-arching plan, even though it requires time, will serve your library much better than sending disconnected, one-off messages.
During this session, MarCom maven Kathy Dempsey will explain how to make communication effective, and she'll share a helpful template. She'll cover all these concepts:
- The power of good (and bad) communications
- One “size” message does not fit all. Segmentation is vital.
- How to plan for both internal and external communications
- What a Communication Plan should include and how to draft one
- Every external communication affects the way people perceive your library. That in turn affects donations, votes, reputation, and funding.
This 60-minute session will be useful to managers who aren't quite sure what effective communication work looks like or what resources are necessary for success. It will also help guide those tasked with MarCom work to organize their campaigns and achieve their best outcomes. LEVEL: INTERMEDIATE
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years and was formerly editor-in-chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.