It’s normal for library staffers to create their fliers, bookmarks, posters, web pages, and brochures as they’re needed. However, doing that work piecemeal means your organization probably never looks at its communications as a whole. So, it’s easy to end up with print collateral and signs that have variations in branding, colors, fonts, and tone.
Since your external communications affect the health of your library—usage levels, reputation, brand, even funding—it’s important to give them a complete check-up every once in a while. So, this webinar will lay out the steps for performing a simple “external communications audit” so you can see the big picture. Marketing communications maven Kathy Dempsey will share tips on staying consistent within your brand and your external “voice” to make sure your library looks professional to the outside world. All registrants will get a detailed checklist of which communications to audit and exactly what to check for on each piece.
To Ensure Your Library's Health, Give Your Communications a Full Check-Up
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 30 years. She's a member of the New Jersey Library Association and Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven likes to sprinkle her presentations with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring, and that "marketing" is a dirty word.
