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Use Strategic Communication to Influence Your Library’s Stakeholders

Do you wish your library’s budget was bigger? Do you wish your government officials and other stakeholders had a better understanding of the value of libraries? Well, wish no more. This session will show you a roadmap to getting more respect and funding.


On this road trip, your CyberMobile will be True Marketing and its fuel will be Market Research. During this journey, you’ll go through Goals Gate, pause at Planning Pit Stop, find friends at Partnership Park, and wind your way through Evaluation Alley. Along the way, you will:


  • Learn where to find existing data about your service population
  • Realize that True Marketing is more about service than sales
  • Take away a simple Marketing Communication Plan template with sample entries
  • Understand how strategic communication changes peoples’ perception of libraries
  • Hear why marketing deserves to be a line item in the budget
  • Get links to resources that quantify and showcase library value


With the guidance of expert Kathy Dempsey and plenty of examples­—along with a few laughs­—your road trip will take you to Destination Success! LEVEL: ADVANCED

Use Strategic Communication to Influence Your Library’s Stakeholders


$25 per person for 4+licenses

  • Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years and was formerly editor-in-chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.

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