Is your library planning for upcoming services, programs or events? They’ll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to already know. They ask!

Still, doing a “simple survey” isn’t all that simple. If you don’t know how to write and ask the questions, you may find out later that you didn’t get any actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid survey pitfalls. Sign up for this webinar so you’ll understand the tactics:

• Every word you choose matters.

• Beware of open-ended questions.

• Always avoid library lingo.

• Never ask about “interest.”

• As the same question more than once.

• Write, test, tweak, repeat.

• What makes people take surveys?

This webinar will also touch on how to distribute surveys to get good response rates. LEVEL: INTERMEDIATE

Estey Shelving

Easy Tablet

How to Write Effective Survey Questions to Get Useful Data

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