Item List

Brand Touchpoints: All the Stuff and All the Staff

Kathy Dempsey

Business Reference and Outreach

Carrie Rogers 

Communicating With Elected Officials and Library Stakeholders

Carrie Rogers

Denied! Why 90% of Grant Applications Don’t Get Funded

Bess de Farber

Design for Libraries: Tools and Principles for Outstanding Library Promotions

Jennifer Blair

Effective Stakeholder Communication Strategies for Special Librarians

Kathy Dempsey

Engagement Beats Promotion: Using Partnerships to Raise Awareness

Audrey Barbakoff

How (and Why) to Do a Simple External Communications Audit

Kathy Dempsey

How to Craft and Utilize an Elevator Speech to Prove Your Library's Value

Kathy Dempsey

How to Launch a Successful Library Newspaper Column

Jamie LaRue

How to Write Effective Survey Questions to Get Useful Data

Kathy Dempsey

How to Write for the Library Press (and Make Editors Love You)

Kathy Dempsey

If You Bought It, Flaunt It! How to Promote Your Collections to Increase Usage

Kathy Dempsey

Improving Your Newsletters to Enhance Patrons' Connections to Your Library

Deb Marett

Library Signage: The Good, The Bad, and the Ugly

Curtis Rogers

Making Your Press Releases More Effective

Kathy Dempsey

Marketing for Libraries: Learn Principles and Methods that Help You Identify You

Jennifer Blair

No Buy-In or Budget for Marketing? Here Are 20 Things You Can Do to Change That!

Kathy Dempsey

Plan a Campaign to Draw People Back into Your Libraries

Kathy Dempsey

Promoting Your Collections: Messaging, Merchandising, and More

Kathy Dempsey

Proven Strategies for Outreach & Programming

Kathy Dempsey

Short-Form Video for Libraries: Strategy, Creation, and Impact

Courtney Hicks

Simple Ways to Research Target Audiences

Kathy Dempsey

Social Media Update for 2026

David Lee King

Spark! Little Things that Attract Library Users and Increase Circulation

Pat Wagner

Strategies for Outreach to Marginalized Populations

Kathy Dempsey

The Art and Science of Marketing Communications for Libraries

Kathy Dempsey

The Art of Spin: Making the Most from Your Library Metrics

Stephen Abram

The Cycle of True Marketing and How to Start Working With It

Kathy Dempsey

Tired of Hearing, “I didn’t know the library did that”? Here’s Your Fix!

Kathy Dempsey

Try Strategic Merchandising to Pump Up Library Usage

Kathy Dempsey

Use Strategic Communication to Influence Your Library’s Stakeholders

Kathy Dempsey

What They Didn’t Teach You in Library School: The Cycle of True Marketing

Kathy Dempsey

Why Your Library Website Should Include a Press Room

Kathy Dempsey